The Guineas Shopping Centre announces East Anglian Air Ambulance as Charity of the Year 2026

We are delighted to announce that The Guineas Shopping Centre has chosen East Anglia Air Ambulance (EAAA) as our Charity of the Year for 2026.

EAAA provides a life-saving helicopter emergency medical service across Cambridgeshire, Bedfordshire, Norfolk and Suffolk, delivering critical care to people when they need it most. Their crews operate 24 hours a day, responding to thousands of emergencies every year and making a real difference to our local communities.

Over the coming months, we will be working closely with EAAA to plan a full programme of fundraising events and activities throughout 2026, giving our visitors plenty of opportunities to get involved and support this incredible charity.

Keep your eyes peeled for more information coming soon!